Wednesday 15 September 2010

Google Instant Kills The Usefulness of Search Engine Optimisation (SEO)

And other useful ways to create a controversial headline to get clicks!! I'm quite sure that Steve Rubel didn't really mean what he said in this blog but made a nice headline anyway.

Google Instant appears to me to be an admirable extension to the usability of Google Search.
Google Instant is a search predictor, essentially Google having a guess at your search phrase and letting you know before you've even had time to thing about what it may be.

As magic as this may seem, it seems to have disabled itself on any version of web browser I've tried today. Maybe they've turned it off, maybe I have turned it off on the search settings master switch on one of my many Google accounts, maybe Instant has a flaw that will effect its function for many users. We shall see.

Instant will not negatively impact the benefits of SEO. Google still needs to generate appropriate and relevant search suggestions. Where do these originate? From websites of course that may or may not have been optimised.
Essentially the Google index remains the same, search just gets quicker and more usable.

One issue I do have is the predicted result counting as an Impression. Not only will many people will not see this light grey suggestion because they are admiring their keys when they type but this single line of text cannot surely hold the same weight as a normal results entry. Impressions of course are not what we want from our AdWords or SEO campaigns - we want Click Through.


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